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Shmuot Inc. Privacy Statement
SHMUOT INC. PRIVACY STATEMENT
Last Updated: August 10, 2004

Shmuot Inc. is committed to protecting your privacy. This Privacy Statement applies to data collection and usage on Shmuot.com.

Shmuot.com is a general audience web site, intended for users of all ages. Personal information of all users is collected, used and disclosed as described in this Privacy Statement.

Personal Information Collection

Shmuot.com collects personal information, such as your e-mail address, name, and birth date. Shmuot.com may also collect demographic information, such as your city, age, gender, preferences, interests and favorites. Information collected by Shmuot.com is not shared with any other website or other companies.

Shmuot.com provides a registration and sign-in services. All of the registration information you provide will be stored by Shmuot.com in your personal profile

Shmuot.com collects certain information about your computer hardware and software. This information may include: your IP address, browser type, domain names, access times and referring Web site addresses.

Use of your Personal Information

Shmuot.com collects and uses your personal information to operate Shmuot.com and deliver the services you have requested. These services may include the display of customized content and advertising based upon the information Shmuot.com has collected. Shmuot.com does not use or disclose any personal information, such as real name, age, or other demographics without your explicit consent.

Shmuot.com does not sell, rent or lease its customer lists to third parties. Shmuot.com may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your personal information (e-mail and name) is not transferred to the third party.

Shmuot.com may access and/or disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Shmuot Inc. or the site; (b) protect and defend the rights or property of Shmuot Inc., including its Shmuot.com Web site; or (c) act under exigent circumstances to protect the personal safety of users of Shmuot.com or members of the public.

Control of your Personal Information

Shmuot.com offers its customers choices for the collection, use and sharing of personal information. You may stop the delivery of future communication e-mail from Shmuot.com by following modifying the settings under My Options.

On occasion, Shmuot.com may send out periodic e-mails informing you of technical service issues, product surveys, new feature announcements and news about Shmuot.com services. You will not be able to unsubscribe to these mailings, as they are considered a part of the service you have chosen.

You may subscribe and unsubscribe to Shmuot.com Newsletters by going to My Options. In addition, each Shmuot.com newsletter you receive will have instructions on how to unsubscribe prominently mentioned in it.

Security of your Personal Information

Shmuot.com is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer systems with limited access, which are located in controlled facilities. We do not transmit highly confidential information (such as a credit card number) over the Internet.

Collection and Use of Children's Personal Information

The Shmuot.com is intended for users of all ages. Children may visit Shmuot.com and provide personal information, which will be collected, used and disclosed as described is this Privacy Statement.

Use of Cookies

Shmuot.com uses "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize Shmuot.com's pages, or register with the Shmuot.com site, a cookie helps Shmuot.com to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as login and password, and so on. When you return to Shmuot.com, the information you previously provided can be retrieved, so you can easily use the Shmuot.com features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Shmuot.com services or Web sites you visit.

Use of Third Party ad Networks

All of the online banner advertisements you see on Shmuot.com Web pages are displayed by Shmuot.com.

Shmuot.com does not allow other companies to run third-party ad servers or ad networks to display advertisements on Shmuot.com Web pages.

Enforcement of this Privacy Statement

If you have questions regarding this statement, you should first contact Shmuot.com via e-mail.

Changes to this Statement

Shmuot.com will occasionally update this Privacy Statement to reflect company and customer feedback. When Shmuot.com posts changes to this Statement, you will see the word "updated" next to the Privacy Statement link on the front page of Shmuot.com. If there are material changes to this Statement or in how Shmuot.com will use your personal information, Shmuot.com will prominently post such changes prior to implementing the change. Shmuot.com encourages you to periodically review this Statement to be informed of how Shmuot Inc. is protecting your information.



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